Databases by Subject/Topic:
Strategic Communication

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Best Bets for Strategic Communication


Provides market research reports for U.S. and European markets. Reports include consumer behavior, SWOT analysis, brand share analysis, advertising, trends, marketing strategies, and more. Also contains reports on specific groups and their consumer behavior.
Coverage dates: 2001 - Current.
Provides Circulation data, Advertising Rates, Editorial Information, and ABC reports for Magazines and Newspapers. This database also provides Demographic Information in the form of key audience and product usage data. Users must create an account using your @tcu.edu email address. Limited to 20 users at once.
Coverage dates: 1 year ago.
Provides intelligence solutions for students, faculty, and staff in advertising, marketing, and mass communications. Contains advertising and marketing cases, industry news and profiles, and streaming video from advertising campaigns.
Coverage dates: 1980 to present.

More databases for Strategic Communication


Shows how much a company/brand/product is spending on advertising. Advertising formats include Network TV, Cable TV, Syndication, Spot TV, Magazines, Newspapers, Radio, and Outdoor.
Coverage dates: 2007 - Current.
Contains ad spending, agency rosters, and executive listings of the top marketers; holdings of the world’s 50 largest agency companies, market analysis, histories of brands and advertising, and stats on current and historic industry employment.
Coverage dates: 1996 to present.
Watch, listen and read through the catalog of television, web radio, and print ads, as well as individual case studies of high profile works. Ads are sourced from the 36 leading and most respected international award shows and over 20,000 agencies worldwide.
Coverage dates: 1998 to present.
Full-text articles and abstracts for Business topics. Company profiles, industry analysis, market research reports, country reports, and SWOT analysis are also available. Includes journals, magazines, trade publications, analyst reports, statistics, and more. Contains Harvard Business Review.
Coverage dates: 1886 - Current.
This database analyzes millions of data points on venture capital, startups, patents, partnerships and news mentions to help you see tomorrow's opportunities, today. For remote access to this database, you will have to VPN into the TCU network.
Coverage dates: 1990 to present.
Contains abstracts of articles and books published in the professional literature of the Communication(s) field. Subjects include mass communication, human interaction, rhetoric, health communication, new media, journalism and communication history.
Coverage dates: Varies.
Peer-reviewed journal articles for Communication Studies.
Coverage dates: 1920s to Current.
Data-Planet offers access to over 3,800 indicators model-based indicators in 13 enormous datasets from Easy Analytic Software Inc. (EASI). Using input data from the Census Bureau, Bureau of Labor Statistics, and Mediamark, Data-Planet offer your users access to demographic characteristics, consumer spending, and behavior patterns for a wide range of geographic areas—State, counties, census tracts, and block groups.
Coverage dates: 2012 to Current.
One-stop-shop for data on digital topics. Includes Ad Spending, Social Media, Industries, Demographics, B2B, and social media digital information and more.
Coverage dates: 18 months ago - Current.
Provides in-depth Domestic and Global Industry analysis. Also includes Risk Ratings reports and US Business Environment Profiles. iExpert Summaries provide brief overviews of industries and are designed for job interviews.
Coverage dates: Current.
Find statistics from poll questions that have been asked in the US since 1935. All of the major polling organizations in the US are included.
Coverage dates: 1935 - Current.
MarketLine Advantage is an interactive platform that gives your students anytime access to a unique mix of company, industry, country and financial data for every major marketplace in the world.
Provides private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more. Additionally, clients now have immediate access to contact information for over 250 million U.S. consumers. This enhanced search tool features specific information - name, address, previous address, age, number of household members and reverse phone number lookup capabilities
Coverage dates: Current.
Provides research reports, analyst reports, and articles for international company, industry, marketing, consumer, country, and economic information.
Coverage dates: Current.
Full text of 700K questions and responses from 18k+ public opinion surveys and 1700+ polling organizations. Polls for the U.S and more than 100 other countries. Data on all the pressing social issues of the day.
Coverage dates: 1986 - present.
Private company information including financials, deal history, key contacts, ownership, M&A, venture capital and private equity.
Coverage dates: Current. Some historical financials.
A web-based mapping application that allows you to create exportable maps and reports using powerful demographic, business, and marketing data. Maps can be created at the zip code, city, or county level. You must create an account in order to save your work. Limited to 1 user at a time.
Coverage dates: Current.
Provides data, contact information, and rates for advertising in magazines, newspapers, direct marketing, radio, TV & Cable, and websites. Also contains Claritas 360 which has demographics, lifestyle rankings, and market potential reports. Claritas 360 only runs on Google Chrome.
Coverage dates: Current.
Multidisciplinary statistics database containing 1.5 million statistics, facts and market data with coverage on more than 80,000 topics. Includes industry, company and consumer information, with about 50% of the data from U.S. sources. The remaining information is global, with rich data for Africa, Asia, Europe, and the Americas. Statistics can be exported in multiple formats for re-use or additional analysis.
Coverage dates: 2008 - present.
Unique content about some of modern history’s greatest activists and the movements they shaped.
Coverage dates: 1600 - 2015.

Diana Boerner

email: d.boerner@tcu.edu
phone: 817.257.5336
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    Available to Clark Society members.
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    Available to all patrons.